Privacy Policy

Bridgestone Retail Operations, LLC (referred to as “BSRO”, “we”, “us” or “our”) strongly believes in maintaining the privacy of Personal Information we collect from individuals who visit or access our Site or make use of our Service (as each is defined below).  In this Privacy Policy, “you” and “your” or “User” refer to each such individual who visits or accesses the Site or uses the Service and to his or her agents (unless the context requires otherwise).  We want you to understand how and why we collect, use and disclose personal information about you through our Site and Service.  This Privacy Policy provides you with information concerning our practices and procedures as they relate specifically to information we collect through our Site and Service. 


We provide this Privacy Policy in connection with, and as incorporated in its entirety in, our Terms of Use located at (the “Terms of Use”).  We may need to change our Privacy Policy at some point in the future, in which case we will post the revised Privacy Policy on this website and update the “Last Updated” date above to reflect the date of the changes.

By using this Site or Service or by providing us with your personal information, you accept this Privacy Policy.  By continuing to use the Site or Service or by providing us with your personal information after we post any changes, you accept the Privacy Policy as modified.  If you are using the Site or Service as a part of an organization or business entity, you represent and warrant that you have appropriate authority to bind such organization or entity to these terms and conditions of this Privacy Policy, and any reference to “you” will include such organization or entity. 

1.              Definitions.

·       “Affiliate” means any person, firm, corporation, partnership (including general partnerships, limited partnerships, and limited liability partnerships), limited liability company, or other entity that now or in the future directly controls, is controlled by or is under common control with BSRO.

·       “Applicable Law” means any and all applicable federal, state and local laws, statutes, ordinances, regulations, rules, opinions, interpretive letters and other official releases of or by any government, or any authority, department or agency thereof which are now in effect or which may come in to effect.

·       “Account” means your user account which you may register for through the Site in order to use the Service.

·       “Personal Information” means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with you.

·       “Privacy Policy” means this statement of our information privacy practices, policies and procedures, as may be amended from time to time.

·       “Service” means the Firestone Direct Site and services provided when signing up for an appointment through Firestone Direct either via an Account or as a guest, together with any other products or services which BSRO makes available to you through the Site.

·       “Site” means BSRO’s website for the Firestone Direct Service located at  


2.              Summary.

This Privacy Policy notifies you of:

·       Personal Information we collect about you.

·       How we collect Personal Information about you.

·       Our use of your Personal Information.

·       Our security procedures concerning your Personal Information.

·       Our communications with you.

·       Your obligation to provide accurate Personal Information and to correct  

         inaccuracies in the Personal Information you provide to us.

·       Any changes or updates to this Privacy Policy.

 3.              Information We Collect About You.

3.1           Personal Information.  When you register an Account, you will be required to provide certain Personal Information, including but not limited to name, phone number and email address, in order to create an Account and make use of the Service.  When you use the Service (whether through an Account or not), you will be required to provide certain Personal Information, including name, email address, phone number, location of appointment, vehicle information, and payment information, to facilitate our providing the Services to you.  We do not collect the above Personal Information from you unless you voluntarily provide it during the Account registration process or when you otherwise access or make use of the Service.  By providing your Personal Information to us, you expressly agree to our collection, use, and disclosure of such information as described in this Privacy Policy.  We will use the Personal Information to confirm your identity and location only as allowed by Applicable Laws that govern the Service.

3.2           Information from Third-Party Sites.  In order to display information to you or to facilitate your access and use of the Service, we may collect, on your behalf, other Personal Information from third party websites that you link to your Account via the Service.

3.3            Information Collected by Cookies.  “Cookies” are small pieces of information that are

stored by a user’s Internet browser on a user’s hard drive. The Sites stores personally identifiable information in the form of a cookie or similar file.  The cookies allow us to recognize you when you return to our site and may also be matched and combined with personally identifiable information collected from other sources to provide you with a customized experience that we feel will be of value to you. Most web browsers allow you to exercise control over cookie files on your computer by erasing them, blocking them, or notifying you when such a file is stored. Please take a look at your particular browser for instructions on this function. If you do elect to disable the Site’s cookies, please note that you may not be able to take full advantage of the Site.


This site also uses Adobe Analytics and Adobe Target to analyze user information and to deliver a better experience to you.


3.4           Technical and Navigational Information.  We may collect your computer browser type, Internet Protocol address, pages visited, location preferences, identification numbers associated with your personal devices, date and time stamps of transactions, average time spent on our Site, and other interactions with the Services.  This information may be used, for example, to alert you to software compatibility issues, or it may be analyzed to improve our web design and functionality.

 4.               Our Use of Your Personal Information.

We may use the Personal Information you provide to us as necessary (i) to provide the Service to you, (ii) to respond to your inquiries about the Service or provide you with updates regarding the Service, and (iii) to offer or suggest other products, services, or promotional offerings that we believe may be of interest to you. We may also use your Personal Information to improve and personalize the Service and any other related service, including future products and services which we may offer to you.  If we de-identify your information or receive de-identified personal information from a third party, we commit to maintaining and using such de-identified data without attempting to re-identify the personal data.

 5.              How We Share Your Personal Information.

We may share Personal Information about you as follows: 

·       To our trusted third-party service providers, only as necessary to enable such trusted third-party service providers to support and assist in our provision of the Service to you; for example, we use a trusted third-party service provider to process your payments;

·       With our Affiliates;

·       In connection with, or during the negotiation of, any merger, sale of BSRO stock or assets, financing, acquisition, divestiture, or dissolution of all or a portion of our business;

·       To deliver to you any administrative notices, alerts and communications relevant to your use of the Service;

·       To respond to subpoenas, court orders, or legal process;

·       In order to investigate, prevent, defend against, or take other action regarding violations of our Terms of Use, illegal activities, suspected fraud, or situations involving potential threats to the legal rights or physical safety of any person or the security of our Site or Service;

·       Non-personalized, anonymous data may be aggregated with data from other users and other data sources and may be collected and shared with partners or for marketing purposes;

·       To respond to claims that any posting or other content violates the rights of third parties;

·       In an emergency, to protect the health and safety of our Site's users or the general public; or

·       As otherwise required by Applicable Law.

6.              “Do Not Track (DNT)” Browser Signals. 

Do Not Track (“DNT”) is an optional browser setting that allows you to express your preferences regarding tracking by advertisers and third parties.  Currently, neither the Site nor the Service recognizes or takes any automated action in response to browser “do not track” signals.

 7.              Social Media Platforms and Websites.

Any information, communications, or material of any type or nature that you submit to our Site or Service through the use of social media integration (including, but not limited to any of our websites or profiles contained on a social media platform or website such as Facebook or Twitter) by email, posting, messaging, uploading, downloading, or otherwise (a “Submission”), is done at your own risk and without any expectation of privacy.  We cannot control the actions of other users of any social media platform or website and we are therefore not responsible for any of your Submissions contained on such sites and platforms.  By accessing or making use of any part of the Site or Service that is contained on a social media platform or website, you are representing and warranting to us you have reviewed the applicable privacy policy and terms of use of such platform or website and that you will abide by all such provisions contained therein.

Additionally, in the event that any one part of the Site or Service offers a message board or any other interactive or feature or platform of a social or public nature on a website administered directly by us, please be aware that these areas may allow you to publicly post, and share with other users, certain messages, content, or other information (e.g., stories, pictures, ingredients, tips, etc.).  Although we may take certain precautions to protect those who use these areas of our Site or Service, we encourage you to be wary of giving out any Personal Information in such public forums.  The information you post can be collected and used by people you do not know.  We cannot guarantee the privacy and safety of these areas and are therefore not responsible for any information you choose to post.  Your use of these features is fully at your own risk.

 8.        Children’s Online Privacy Protection Act (COPPA)

The Site is not intended for children under 13 years of age, and we do not knowingly collect Personal Information from children under 13. If we learn we have collected or received Personal Information from a child under 13 without verification of parental consent, we will delete that information.

9.              Email.

We appreciate your questions and comments about our Site or Service and welcome your email messages to mailboxes listed on our Site.  We will share your messages with those within our organization that are most capable of addressing the issues contained in your message.  We will keep a copy of your message until we have had an opportunity to address your concerns.  We may archive your message for a certain period or discard it.

10.           Confidentiality and Security.

We restrict access to Personal Information collected about you through the Service to our employees, our Affiliates' employees, our authorized and trusted third party service providers, or others who need to know that information in order to provide the Service to you or to conduct our normal business operations.  While no website can guarantee security, we maintain appropriate physical, electronic, and procedural safeguards to protect your Personal Information collected via the Site or Service.  We protect our databases with various physical, technical and procedural measures and we restrict access to your information by unauthorized persons.  We also advise all BSRO employees about their responsibility to protect customer data and we provide them with appropriate guidelines for adhering to BSRO’s business ethics standards and confidentiality policies.  While we implement these and other security measures on the Service, please note that 100% security is not always possible.  We cannot guarantee that the security measures we have in place to safeguard Personal Information will never be defeated or fail, or that those measures will always be sufficient or effective.

 11.           Links to Other Sites.

For your convenience we may provide links to other websites and web pages that we do not control.  We cannot be responsible for the privacy practices of any websites or pages not under our control and we do not endorse any of these websites or pages, the services or products described or offered on such sites or pages, or any of the content contained on those sites or pages.


 12.           Promotional Emails

From time to time, we may send you e-mails with promotional offers relating to your use of the Site or Service.  If you would no longer like to receive these emails, please click on the “Unsubscribe” link at the bottom of the email and follow the “Unsubscribe” instructions.  Please allow us a reasonable period of time in order to satisfy your request, as some promotions may already be in process.  We may also use your Personal Information to notify you in connection with any contests or promotions that you choose to participate in through the Site or Service.

 13.           Changes to Your Personal Information

If you wish to update Personal Information that you have provided to us or correct any inaccurate Personal Information you have provided to us, you may update or correct such information via your account.  Alternatively, you can contact us via the contact us portal to request any corrections to your Personal Information.  You are solely responsible for updating and ensuring the accuracy of your Personal Information, and providing us with notice of inaccurate information, if applicable.

14.           Accessing the Site from California or Outside the United States

The Service is only directed at and available in certain areas of the United States.  Therefore, if you are accessing or otherwise making use of the Service from outside the United States or are a California resident physically located in California, please be aware that the Site is not directed at you.  If you choose to proceed with providing Personal Information from outside the United States, please be aware your information may be transferred to, stored or processed in the United States, where our servers are located and our central database is operated.  The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country, but please be assured that we take steps to protect your privacy.  By accessing or otherwise making use of the Service, you acknowledge and agree that we have the express right to transfer your information across jurisdictions and international borders to our facilities and to those third parties with whom we share it as described in this Policy. 

15.          For Virginia Residents

Rights Requests

As a Virginia resident, you may exercise certain rights provided to you under the Virginia Consumer Data Protection Act (VCDPA).  You may exercise the right to:  (1) confirm whether or not we are processing your personal data and to access/obtain a copy of such personal data; (2) correct inaccuracies in your personal data collected by us; (3) delete personal data collected by us; and (4) obtain a copy of your personal data in a portable and readily usable format that allows you to transmit the data to another controller.  To exerise any of these rights, please submit a request using the following e-mail address or by calling the following number: or (888) 928-0287.  As a Virginia resident, you may also exercise the right to opt out of the processing of your personal data for purposes of:  (i) targeted advertising, (iii) the sale of personal data; or (iii) profiling in furtherance of decisions that produce legal or similarly significant effects.  To exercise any of these rights, please click the following link:  My Privacy Rights.


We will not discriminate against you, as a Virginia resident, for exercising any of your VCDPA rights.  This means that we will not deny you goods or services, charge different prices or rates for goods or services, or provide a different level of quality of goods and services if you exercise your VCDPA rights.          

16.         Updates to the Privacy Policy

If we decide to change or update this Privacy Policy, we will post changes and updates on this Site so that you will always be aware of what information we collect, use and distribute. We encourage you to review this Privacy Policy from time to time so that you will know if the Privacy Policy has been changed or updated. If you have any questions about this Privacy Policy, please use the “Contact Us” section of this Site.

Last updated December 30, 2022.